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IMPACT Adds Exclusive Toronto Edition

IMPACT Magazine extends reach from B.C. to Ontario

December 5, 2013 — For Immediate release

Calgary, Alta. – IMPACT Magazine, Canada’s premier sport performance, health and fitness publication is launching IMPACT Toronto, publisher Elaine Kupser announced today.

After 23 years as a fixture in Western Canada, IMPACT Toronto will debut with The Running Issue and 2014 Race Source Guide in March 2014. Adding IMPACT Toronto will increase the magazine’s controlled distribution to 90,000 nationally per issue.

“IMPACT was started 23 years ago to bring fitness, training and health advice from the best experts in their fields to readers who aspire to higher levels of sport performance,” says Ms. Kupser, founder of IMPACT Magazine. “Toronto has an active community that runs, rides and gets to the gym to make their lives better. We’re tremendously excited to share Canada’s best sport performance magazine with them.”

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Shop and Get Fit

Sport’s Megabrands Changing the Face of Retail

BY CHRIS WELNER

Sporting goods giants are taking a page from traditional mall retailers to set up single-brand stores adjacent to each other in a “Sports Neighbourhood.”

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Time to Detox?

BY AISHA HERNANDEX VARGAS, ND

Every time you exhale, sweat, urinate or move your bowels, your body is detoxing — eliminating the waste products that accumulate in your body. The liver, kidneys, bowels and lymphatic system all target the waste and toxins that would otherwise build up in our tissues.

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Sponsorship Program

Fueling Athletic Dreams

BY CHRIS WELNER

Talent, skill and work ethic are key ingredients for every elite athlete to succeed in Canada. But it’s money that can kill a career in sport before it gets a chance to flourish.

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Heat or Ice

When to Reach for the Hot Bottle or Cold Pack

BY JEN TURNER AND MAE NAKANO

Heat and ice both play important roles in helping an athlete recover from injury. Here’s a primer on when to use heat and when to use ice next time you pull up with a sprain, strain or pain.

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Food & Nutrition



MEAT FREE
MONDAYS

PAUL McCARTNEY CLAN PROMOTES VEGETARIAN LIFESTYLE

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Running Fashion

Layer it Up!

IMPACT's 2013
WINTER RUNNING
FASHIONS

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Food & Nutrition



HEALTHY

INDULGENCES

NUTRITIOUS DINING DELIGHTS THAT ARE WORTH SPLURGING ON

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IMPACT PICKS


ALL-ROUND
CHAMPS

FITNESS GOLD FOR
THE GYM, HOME
AND OFFICE

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Travel

BACKCOUNTRY
IN THE U.S.S.R.

A Sneak Peek into Mother
Russia Before the 2014
Winter Games in Sochi

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